FORMAT AND ARRANGEMENT

headlines

6.28  QUOTATIONS

Whenever you use business models, concepts, ideas, quotations—whether it is a direct quotation or paraphrased text—you must cite your source properly. Failure to do so is unethical and will likely be considered as plagiarism. See your style manual for the various ways to quote others and to properly cite sources. See 6.27 for quotation punctuation guidelines.

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